How Your Blog Can Increase Your Organic SEO Search Results

Maintaining a blog can be time-consuming, but the benefits go beyond just creating content.
Organic SEO benefits of a company blog

Your company blog can help increase your organic SEO juice.

Most every company has a blog, but do you know why? Many companies maintain blogs because it increases their site’s SEO (search engine optimization) value. That’s right.

By keeping a blog, you are not just creating content, you are increasing the organic search value for your site.

Think about it: Not only are you providing a reason for customers to visit your site, you’re also creating a reason not to pay for SEM (search engine marketing), because your site will rank higher organically — that means without having to buy keywords.

Other reasons you should keep a blog include:

  • Ability to repurpose content on social media and in newsletters
  • Keep users informed of recent work and company news
  • Inform customers about current offers
  • Promote new products and services
  • Increase SEO!

Don’t take my word for it. Read #11 in Mashable’s article titled “13 Ethical Ways to Increase Your Site’s Search Traffic.” Then contact us to set up an easy and affordable schedule for keeping your blog updated – and your SEO value increasing.

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Written by

Jenna Rose Robbins started her life as a nerd on her Commodore 64 coding Mad Libs games for her friends. After graduating from the University of Michigan, she parlayed her digital talents into a career and went on to work at AOL and launch multi-million-dollar websites for Disney. After heading up FIJI Water's marketing department, she opened up shop under the Siteseeing banner, which helps small businesses improve their local presence on the web. When she's not getting eyestrain at her computer, Jenna can generally be found trying to avoid emergency rooms around the world.