Maintaining a blog can be time-consuming, but the benefits go beyond just creating content.
Most every company has a blog, but do you know why? Many companies maintain blogs because it increases their site’s SEO (search engine optimization) value. That’s right.
By keeping a blog, you are not just creating content, you are increasing the organic search value for your site.
Think about it: Not only are you providing a reason for customers to visit your site, you’re also creating a reason not to pay for SEM (search engine marketing), because your site will rank higher organically — that means without having to buy keywords.
Other reasons you should keep a blog include:
- Ability to repurpose content on social media and in newsletters
- Keep users informed of recent work and company news
- Inform customers about current offers
- Promote new products and services
- Increase SEO!
Don’t take my word for it. Read #11 in Mashable’s article titled “13 Ethical Ways to Increase Your Site’s Search Traffic.” Then contact us to set up an easy and affordable schedule for keeping your blog updated — and your SEO value increasing.
Like this tip? Get more by signing up for The One Thing, a monthly newsletter that tells you what to make the priority on your digital to-do list.